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Lenovo IdeaPad Y330 Notebook Disney Princess Limited Edition

Co-known mobile phone manufacturers and third party designers – a very common practice, it is enough to recall the LG Prada and Samsung Armani. But the notebook manufacturers also are on the alert, trying to attract customers well-known brand and an unusual style. Thus, the Chinese company Lenovo has announced a laptop Lenovo IdeaPad Y330 Disney Princess Limited Edition, designed by was developed by Disney.

Disney, of course, is one of the most recognizable brands, and the style and aesthetics of products Disney in varying degrees, close to all children and adults nostalgic for childhood. And let these products are far from universal, however, a niche they have. Excellent podtvezhdeniem this is the fact that the IdeaPad Y330 – the fourth model, made in collaboration with Lenovo Disney.

The first fruit of collaboration between the two companies, Mickey Limited Edition, was presented to the public in 2005 at an event in Hong Kong Disneyland. The second laptop, Winnie Limited Edition, announced in 2006 – the year the 80th anniversary of Winnie the Pooh image. The third model with the image of Mickey Mouse on the case appeared in 2007. And now Lenovo announced in Russia IdeaPad Y330 Disney Princess Limited Edition, which, in theory marketers Lenovo, is aimed primarily at girls and girls who want to feel like a princess.

Logically, the official presentation of the notebook held shortly before 8 March – as you know, in the first days of spring goods-oriented “weaker sex”, are especially in demand So a good time to exit this new market and you can imagine! But how this new product is good and whether it could be a worthy gift to the woman he loves – and we tried to understand, listening to speakers from both the company Lenovo, as well as from Disney, but at the same time by reading the notebook.

The first speaker was Denis Reshin. He told the story of Lenovo, focusing on the company’s commitment to raise awareness of the brand outside of China. And if we consider the issue IdeaPad Y330 Disney Princess and the accompanying advertising campaign as part of a strategy to increase brand awareness Lenovo, then it should be noted that this kind of step: Disney – one of the most recognizable brands in the world.

And release a laptop with recognizable features of the brand makes people automatically associate with Lenovo and Disney. However, it should be noted, the partnership of Disney and Lenovo is a win-win. Until two years ago, announcing the opening of Disney direct representation in Russia, Marina Zhigalov-Ozkan, president of Disney CIS, said that the licensing of consumer goods is one of the main branches of the company’s business.